AI-powered web analytics

Master AI-powered web analytics to track, measure, and optimize digital performance with precision. This course teaches you how to combine artificial intelligence with leading analytics tools to gain deeper customer insights, improve marketing ROI, and drive business growth. You’ll learn how to leverage AI for data collection, predictive modeling, customer journey mapping, and advanced reporting. Graduate with an AI-optimized analytics strategy and the skills to transform raw data into actionable business intelligence.

Course Outline

  •   Foundations of Web Analytics in the AI Era
  •   AI-Powered Data Collection & Tracking Fundamentals
  •   Setting Up Google Analytics 4 (GA4) with AI Enhancements
  •   Customer Journey Mapping with Predictive AI Insights
  •   AI-Driven Segmentation & Behavioral Analysis
  •   Attribution Models & Multi-Channel Funnel Optimization
  •   AI-Powered A/B Testing & Conversion Optimization
  •   Predictive Analytics for Campaign Forecasting
  •   Automating Dashboards & Reports with AI Tools
  •   AI-Enhanced Heatmaps & User Behavior Analysis
  •   Data Ethics, Compliance & Privacy in Analytics


Pre-requisites

There are no formal prerequisites to join this course. It is designed for marketers, analysts, entrepreneurs, and professionals who want to make smarter business decisions with data. A basic familiarity with websites or digital campaigns is helpful but not required. What you need most is an analytical mindset, curiosity to explore data, and an openness to adopt AI-powered tools. No coding knowledge is necessary, as we provide step-by-step guidance for all platforms and techniques.


Certification

Upon successful completion of the AI-Driven Web Analytics Mastery course, you will earn a professional certification from Aivora X, validating your expertise in AI-powered analytics, reporting, and performance optimization. Additionally, you’ll receive structured support to pursue credentials like the Google Analytics Individual Qualification (GAIQ) and Google Data Analytics Certificate, boosting your employability for roles such as Web Analyst, Digital Data Strategist, or Performance Marketing Analyst.


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What Will You Learn?

At Aivora X, our Web Analytics course equips you with practical knowledge and advanced AI-driven skills to uncover hidden opportunities in your data.

  •   Learn to implement and optimize GA4 and other analytics platforms with AI insights
  •   Use predictive AI models to forecast traffic, leads, and conversions
  •   Practical application of AI-powered tools like Google Analytics 4, Looker Studio, Hotjar AI, and Tableau AI
  •   Automate reporting and dashboards for smarter decision-making
  •   Apply AI segmentation for audience behavior and funnel analysis
  •   Improve conversion rates with AI-driven A/B testing and UX optimization
  •   Understand global best practices in compliance, privacy, and ethical data usage

How you’ll benefit?

  •   Step into one of the most analytical and high-demand digital careers
  •   Unlock roles like Web Analyst, Digital Data Specialist, Conversion Rate Optimizer, and Marketing Intelligence Manager
  •   Work with global companies, SaaS businesses, agencies, and startups
  •   Career flexibility: secure roles in metros like Delhi, Bangalore, or Mumbai, or manage global remote projects
  •   Earn an average salary of ₹4–7 LPA in India, with potential to grow to ₹12+ LPA with experience
  •   Access international roles, with average salaries of $65,000–$85,000 abroad
  •   Build a future-proof career as AI continues to redefine analytics and decision-making
  •   Open doors to freelancing, consulting, and independent analytics projects

100% JOB Guarantee

We proudly offer a 100% job guarantee in writing. Our placement and HR team connects students with premium roles in top companies, agencies, and multinational organizations. Over the years, we have partnered with businesses like Accenture, Deloitte, Adobe, and GroupM to ensure industry-leading placements. Since web analytics is vital for every digital business—from e-commerce and IT to FMCG and finance—your expertise will always be in demand. At Aivora X, we prepare you to be interview-ready, industry-ready, and future-ready.

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WHY Aivora X ?

LEARN FROM INDUSTRY EXPERTS

Gain knowledge directly from professionals with years of hands-on analytics and AI expertise.

NEXT-GEN AI-DRIVEN COURSE

Stay ahead with innovative AI strategies that transform raw data into actionable insights.

REAL-TIME PROJECTS

Work on live websites and campaigns, applying AI-driven analytics in real business contexts.

AI-POWERED RESOURCES

Access comprehensive study materials—ebooks, workbooks, and recorded sessions—for smarter, interactive learning.

EARN A CERTIFICATE

Boost your global career prospects with a recognized certification in AI-driven analytics.

100% JOB GUARANTEE

Step confidently into your career with assured placement and top-level support.

Contact Us

Course Duration : 40 Hours

We provide flexible schedules for students and professionals. Choose from weekday, weekend, or online classes. Our live online batches provide the same quality and interactivity, ensuring you can learn from anywhere.

Weekday Batches Monday – Friday
Weekend Batches Saturday & Sunday

For upcoming batch schedules or fee details, please contact our admissions team at info@aivorax.in

  • Vatika business center
    Sector 28, Gurugram
  • +91 - 8954495006
    +91 - 9289606288
  • Mon to Sat - 9 AM to 11 PM
    Sunday - 10 AM to 6 PM